Apr 4 Celloglas News
Modern Rustic – Celloglas blends old and new
Modern Rustic is a contemporary furniture, design and living brochure, combining cutting edge design with both modern and vintage products, and they turned to Celloglas to ensure the cover of Issue #10 used finishes that complemented what was on the inside.
Our answer for this was all about keeping things simple, especially as we were working on an uncoated stock, keeping the finishes minimal allows the uncoated paper to shine through. Although not a new concept now, offset papers still capture the retro design sentiments with their porous nature, allowing the inks to bleed into the paper giving rich, full colours.
With this in mind Celloglas applied only two finishes:
- Clear Foil Block
This was used as an alternative to a spot varnish, which can be problematic (often requiring an underpin) on uncoated stocks. The clear foil is subtler but carefully highlights the chosen areas. Modern Rustic cleverly accentuates this by applying to quite thin, often white out type, as well as the masthead.
- A spine (and part front cover wraparound) emboss.
Modern Rustic use a Celloglas CG5 line pattern, (almost corduroy), with lines running vertically down the spine. At Celloglas, our experience over many issues of this title means we know the heavily defined lines our customer is looking for.
Both processes are run on one of our SBL foil blocking lines, but in two passes. As always, foil is a hot process, then the machine is cooled down in readiness for the spine emboss.
The 4pp cover is printed sheet-fed on a 300gsm B1 UPM Fine offset stock. These covers then come to us at Celloglas as flat sheets, for us to apply the further finishes. The print run for the brochure is 34,000 copies.
Steve Middleton, Sales Director at Celloglas said: “We love it when our finishes and expert industry knowledge help a magazine to truly reflect the brand it is serving. In this case the simplicity was key – it’s not always about bells and whistles, often subtle does the job – but subtle isn’t always the easy option – to get this right requires intricate product knowledge and expertise and I’m proud of what we have delivered for Modern Rustic”.