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Celloglas enlisted as print finishing partner in the making of Noise
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Creative agency Attik has partnered with Celloglas in the development of NoiseFive, the latest in the agency's original world-renowned series of experimental design books.
With a limited run of 3,000 copies for sale, Attik's self published book is now available at selected book stores around the world and directly from Attik at £65 each plus shipping.
Attik partnered with select companies in print to execute their ambitious plan of offering hundreds of pages of exciting print design using rub and reveal heat sensitive inks, hot foils, silver latex, fluorescent screen print and hi build gloss varnishes.
Richard Pinkney Celloglas Director commented " We live for these kind of challenges and worked with our in-house experts to work out how we could achieve the desired results, that in many cases had never been done before".
Photocromatic technology (glow in the dark inks) Celloglas bring a level of intrigue to key pages within the book, as a selection of designs are light reflective, so the only way for the full picture to be revealed is when the effects of the finishing kick in. Other effects used included screen printing to create bespoke colourings by mixing palates of colours until perfection was achieved; printed on silver latex - a feat not actually possible without some serious manipulation of processes underpinning the uncoated material with clear foil and fragrance burst, offering an essence of rubber.!
"We love the experiance of working so closely with creative design agencies, and the effects are most powerful when we're a part of their creative process. This has worked fantastically with NoiseFive and we are very proud of our involvement", Richard added.
The full range of finishes covered in NoiseFive are;
Emboss, Deboss, Matt lamination, Spot UV, Gloss varnish, Textured varnish, Hi-build gloss varnish, Thermochromic (rub and reveal), Photochromic ink, (light reactive), Silver latex (rub/remove), Fragrance burst( rubber), Fragrance burst(floral bouquet), Foam Blast and Foil blocking.
Attik also enlisted Evolution print and James McNaughton Group as production partners.
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