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Celloglas becomes a member of POPAI
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As part of an ongoing commitment to the retail sector Celloglas has joined POPAI (Point of Purchase Advertising International). POPAI is the only global, not for profit, trade association exclusively dedicated to serving the interests of all those involved in the marketing process within the retail sector.
POPAI conducts research and organises conferences, seminars and educational programmes to benefit its members who include P-O-P designers, manufacturers and suppliers, brands, retailers, agencies, suppliers of digital screen and audio and those working in educational sectors.
Jennifer Deacon, Celloglas Marketing Manager, commented “ Many of our finishes are used by clients when producing POS, and our Mirri range is also widely used to make anything from hanging banners to large format displays. Along with other projects we envisage our POPAI membership will provide us with market intelligence, informative seminars and will also further raise awareness of our products and services within this sector”.
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